UNDERSTAND COMMUNITIES BETTER THAN THEY UNDERSTAND THEMSELVES
At Community Science Communications, we've developed a comprehensive methodology that goes beyond typical marketing approaches. Our strategic framework is designed specifically for renewable energy developers who need to gain community support for their projects.
Our Approach
UNDERSTAND COMMUNITIES BETTER THAN THEY UNDERSTAND THEMSELVES
At Community Science Communications, we've developed a comprehensive methodology that goes beyond typical marketing approaches. Our strategic framework is designed specifically for renewable energy developers who need to gain community support for their projects.
DEEP RESEARCH
Our approach begins with thorough investigation into each community's unique characteristics:
Demographics and Economics
Understanding the socioeconomic landscape that shapes community priorities
Political Attitudes
Analyzing the local political environment and how it influences project perception
Government Transcripts
Reviewing public meetings to identify stated concerns and priorities
Decision Maker Mapping
Identifying key officials and their positions on relevant issues
Hidden Influence Mapping
Uncovering the unofficial leaders who shape community opinion
Sources of Pride and Pain
Recognizing what matters most to community members
Past Renewable Projects
Learning from previous renewable energy efforts in the region
Tangential Development Projects
Analyzing how the community has responded to other development initiatives
STRATEGIC COMMUNICATIONS PLAN
Based on our research findings, we develop a tailored strategy for each project:
Community Profile
Comprehensive overview of community characteristics and priorities
Community Insights
Key observations that will guide messaging approach
Strategic Pillars
Core themes that will resonate with community values
Community Segmentation
Identifying distinct stakeholder groups for targeted communications
Segmented Approach to Messaging & Delivery
Customized messaging frameworks for different community segments
Content Mapping
Strategic plan for developing and distributing communications materials
ACTIVE MONITORING & RESPONSE
We maintain continuous vigilance throughout your project lifecycle:
Local News Monitoring
Tracking all relevant coverage in local media outlets
Social Media Analysis
Monitoring community discussions and sentiment online
Direct Community Feedback
Gathering and analyzing responses from community members
Government Meetings
Attending and reporting on relevant official proceedings
Strategic Response Development
Creating timely content to address emerging issues
Field Coordinations
Aligning communications with on-the-ground activities
FUELED BY PROPRIETARY AI-ENHANCED INTELLIGENCE TOOLS
Our approach is powered by advanced technology specifically built for renewable energy developers. The CSC Intelligence Platform fills critical gaps where standard industry monitoring platforms fall short. All of our tools incorporate generative AI that analyzes, summarizes, and distills information to deliver actionable intelligence efficiently.
Local News Monitoring
Our system captures coverage from online news sources including hyper-local publications that other tracking tools miss. This is critical because opposition to renewable projects often begins in small community newspapers not covered by mainstream monitoring services. Our AI-powered analysis provides real-time alerts on relevant stories and sentiment tracking to identify shifting narratives before they gain momentum.
Local Meeting Monitoring
Unlike systems that merely track agendas, our platform actually ingests the complete audio, video, and transcripts from government meetings. Our technology flags specific mentions related to your projects and, through AI integration, allows you to have natural language conversations with this information. You can ask questions about what was discussed and receive instant, contextual answers drawn directly from meeting content—no more sorting through hours of recordings to find relevant discussions.
Facebook Groups Monitoring
While standard tools only monitor public Facebook pages, our proprietary system tracks conversations happening in Facebook groups where most opposition and community debate actually occur. We provide visibility into these otherwise hidden conversations, identifying emerging concerns, influential voices, and opportunities for positive engagement before they translate into organized opposition.
Custom Project Management Dashboards
We have the capability to develop tailored dashboard solutions that bring together all your intelligence needs in one place. These customized interfaces integrate data from various monitoring sources, providing comprehensive visibility and actionable insights specific to your projects. Our dashboards can be designed to match your organization's unique workflow, priorities, and decision-making processes.
TIGHT COORDINATION WITH GROUND EFFORTS ENHANCES EFFICACY
Our integrated approach ensures seamless collaboration between on-the-ground public affairs efforts and strategic communications:
CONSTANT LISTENING
Proprietary tools provide heightened level of insight with speed and ease
Agile Adaptation
Rapidly provide updated support materials as conditions evolve
Continuous Feedback Loop
Information flows seamlessly between field teams and communications strategists
Our Process in Action
Initial Contact
Public affairs teams enter communities with professionally crafted materials
Issue Understanding Refinement
Field insights inform deeper understanding of community concerns
Rapid Collateral Development
Communications team creates targeted materials to address specific issues
Message Distribution Adjustment
Messaging is refined based on community response
Extended Community
Contact
Ongoing engagement with updated messaging and materials
This cyclical approach allows for continuous improvement and adaptation, ensuring your renewable energy project builds support throughout the development process.
Ready to implement our strategic approach for your renewable energy projects?
Get to know the visionaries who are setting a new standard in renewable energy marketing.
